Hej! I’m probably the only Swedish-Vietnamese art director you’ll ever meet so this is your lucky day!

I’m a multi-disciplinary art director and brand creative from Sweden with over five years of international experience building and shaping brands through compelling marketing and brand concepts, digital design, and photography in advertising and tech.

As a tinkerer turned creative, my experience in advertising and in-house has been defined by my passion for making things with my hands - from building sets and holding the camera, to crafting scalable design systems.