Designing for creative efficiency
Design system / Art direction / Digital
When working across four European markets, each with their own language, time is the biggest factor when building out paid marketing campaigns. When doing more with less you need a system in place that allows for efficiency and flexibility.
Our solution was a new modular design system that clearly defined how each asset type was to be put together. Color, copy size, logo and CTA placement were considered to create a plug-and-play system.
Brand
Kry







