Treebula, a Swedish company founded in 2017, set out to change the way we sell and buy timber through a digital marketplace. After 7 years of growth it was time for a new look and brand as they enter a new chapter in their mission.

As the sole brand designer and art director I translated a new brand identity created with an external agency (EY Doberman) into a fully defined brand world; planning and creating design systems (still and motion), print design, digital design (performance marketing, social media, web), communicating and aligning with external production agencies to create on brand campaign assets, and collaborating with product teams resulting in a new cohesive brand expression across all touch points.